Surrey, BC
Westland Insurance
Characterized by natural rhythms and soft geometry, the Westland Insurance art program uses color as a constructive element, strategically enhancing various architectural nuances and amplifying the Westland experience. From vibrant and energetic to the most calm and formal spaces, the artwork enriches each environment.
My team at Farmboy Fine Arts seamlessly integrated Westland's brand identity into the narrative, using it as a powerful tool to convey the company's core values in a physical space where these values become visible and tangible elements.
We curated a bespoke collection of artworks, comprising licensed and original pieces, wayfinding solutions, and the development of environmental graphic design elements such as wallcoverings, privacy vinyl, and signage. Embracing inclusivity, over 50 art selections are from Canadian artists, with a strong representation from Indigenous artists, female identifying artists, and artists from the LGBTQIA+ community. This diverse range of voices adds depth and richness to the collection, aligning with Westland's commitment to inclusivity and community engagement.
Artful Evolution
Art Advisor
Farmboy Fine Arts
Location
Surrey, BC
Interior Designer
Aura
Project Size
60,000 sq ft
Photography by Luke Potter
Framed artwork by Robin Miller (Farmboy Fine Arts) creatively embodies Westland's core values.
Grant Harder "The Shape of Water" Series
Dynamic wallovering design features topographical lines and brand colors that shift on each level, offering a refreshing visual experience.
Jason Baerg, "Reverberation Series #10"
Jason Baerg, "Reverberation Series #11"
Glass vinyl created for meeting spaces and offices has a sense of movement for circulation areas while providing spatial division and varying levels of privacy.
Meaghan Hyckie “IRIX-5”
Meaghan Hyckie “RISES-7”
Val Malesku "Moons Eclipsed" serigraph
Cree artist Val Malesku beautifully blended symbolism with modernism in her artwork. In Moons Eclipsed a unique cut-out formline design, shaped like a First Nations salmon egg, recalls the dot pattern famously used by British artist Damien Hirst. This fusion creates an iconic blend of Coast Salish design with contemporary pop culture.
Designed to enhance wayfinding, we created custom elevator signage featuring mixed finishes and dimensional elements tailored to the space.
